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ASOS names Denmark's Maersk as strategic global logistics partner

06 Feb '23
2 min read
Pic: Maersk
Pic: Maersk

Denmark’s Maersk has announced a new multi-year partnership with ASOS, the global fashion e-commerce destination headquartered in the UK. ASOS has appointed Maersk as its strategic logistics partner for Supply Chain Management (SCM), supporting the growth of the FTSE 250-listed company. 

These customers can shop a curated edit of nearly 70,000 products, sourced from nearly 900 of the best global and local partner brands and its mix of fashion-led own-brand labels. Under the agreement, Maersk and ASOS will partner on supply chain management along with ocean and air services into all fulfilment centres globally. ASOS’ four fulfilment centres, two located in the UK and one each in Germany and the US, handled almost 100 million orders in the company’s most recent financial year, Maersk said in a press release.

“We are very proud to support ASOS’ global operations and growth ambitions. We first started working with ASOS during the pandemic, when we were able to support the business in a challenging market. This new strategic partnership is a testament to the strength of the relationship we built during that period. We can provide a global e-commerce fashion retailer like ASOS with the needed agility, speed and resilience in its supply chain because we are owning and controlling the assets along the transport chain from factory to fulfilment centres,” said Gary Jeffreys, Maersk’s area managing director UK and Ireland.

“Over a short period ASOS has built a robust strategic relationship with Maersk, bringing together two leading businesses. Together we have continued to focus on driving speed to market, helping us improve our customer proposition and support our continued growth,” said David Flavell, head of supply chain at ASOS.

Fibre2Fashion News Desk (GK)

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