The apps integrate with Forever New's e-commerce platform to leverage the existing product catalogue, merchandising and loyalty programmes, with app build and launch taking just 12 weeks, poq said in a press release.

"We chose poq because we were impressed by the apps platform’s capability and flexibility. One of the main aims with this project is to provide a high-quality app experience. We also wanted a partner who would support our long-term app strategy and work with us in delivering engaging experiences for our loyal customers," Ged Steele, chief operating officer, Forever New, commented.

"It is an honour to work with a leader such as Forever New, they truly understand their customer and want to reward them with the best native app experience. We were delighted to offer them a platform that could deliver such an experience in a matter of weeks enabling them to use a composable, mobile-first approach as the driving force for their customer retention strategy," Jay Johnston, chief executive officer, poq, stated.

Fibre2Fashion News Desk (SF)