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Australia's Forever New launches new native mobile apps with poq

07 Mar '22

2 min read

Pic: poq

Australian women’s fashion brand Forever New has launched new mobile apps using poq's composable commerce mobile app stack to deliver a frictionless customer journey and improve loyalty experience. The new native mobile apps will allow customers with content features, such as app stories and content carousel, as well as communication capabilities.

The apps integrate with Forever New's e-commerce platform to leverage the existing product catalogue, merchandising and loyalty programmes, with app build and launch taking just 12 weeks, poq said in a press release.

"We chose poq because we were impressed by the apps platform’s capability and flexibility. One of the main aims with this project is to provide a high-quality app experience. We also wanted a partner who would support our long-term app strategy and work with us in delivering engaging experiences for our loyal customers," Ged Steele, chief operating officer, Forever New, commented.

"It is an honour to work with a leader such as Forever New, they truly understand their customer and want to reward them with the best native app experience. We were delighted to offer them a platform that could deliver such an experience in a matter of weeks enabling them to use a composable, mobile-first approach as the driving force for their customer retention strategy," Jay Johnston, chief executive officer, poq, stated.

Fibre2Fashion News Desk (SF)

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