Name It and Vero Moda are preparing to enter live shopping. Name It recently became the first brand of family-owned Danish clothing company Bestseller to launch a live shopping broadcasting platform, called ‘Name it Live’, which will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests.
Initially limited to a Danish audience, the broadcasting platform’s debut broadcast started on February 22, according to information released by Bestseller on its website.Name It and Vero Moda are preparing to enter live shopping. Name It recently became the first brand of family-owned Danish clothing company Bestseller to launch a live shopping broadcasting platform, called 'Name it Live', which will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests.#
“We are extremely proud of being the first-ever Danish children’s brand to launch a live shopping broadcast. This is a unique possibility for us to communicate with our customers in a whole new way. In the live streams we will highlight styles and trends, but also share more educational content like our Better Materials programme,” said Matilde Louise Damsgaard, international marketing manager at Name it.
Vero Moda is expected to go live on February 26 with a run of three shows in three days, with an initial focus on Denmark, the Netherlands and Germany.
“Looking at stats, live viewings on Facebook spiked by 50 percent during lockdown, while viewings on Instagram surged by 70 percent. Meanwhile, 89 percent of consumers expect to increase their live shopping in the coming year,” explains Vero Moda’s digital business-to-commerce team leader Anne-Katrine Bjerregaard Madsen.
Having noticed live shopping’s rapid growth in China over the past year, Bestseller believes it will be the next big trend in e-commerce. Revenue from live shopping in China more than doubled in 2020 to represent 10 per cent of all e-commerce revenue.
Both the brands have teamed up with Bambuser, one of the world’s leading developers of live shoppin, to develop their respective platforms. Bambuser has a conversion rate (the number of viewers that make a purchase) of over 30 per cent.
Fibre2Fashion News Desk (DS)
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