DHL launches Mobile MEA Innovation Centre in Dubai

The first-of-its-kind 450m² facility located in the Logistics District at Dubai South is easily assembled and disassembled, ready to move on to the next location, DHL said in a press release.

“Middle East and Africa is one of our most vibrant regions. We are proud to bring the DHL Innovation approach into Dubai South, which is an ideal first stop in the region. Our future success is built on how we support customers in a rapidly evolving business and logistics landscape. We look forward to bringing customer-centric innovation, inspiring ideas and applying our proven innovation methodologies to solve our customer problems so that colleagues in the region can support them in confidently navigating changes,” Katja Busch, chief commercial officer and head of customer solutions and innovation at DHL, said.

The Mobile MEA Innovation Centre will host a selection of exhibits built around key technologies that will shape the logistics industry in the future, alongside proof of concepts successfully implemented in DHL’s operations. Exhibits have been curated to reflect the unique requirements of DHL’s customers in the region, with a focus on the topics of IoT, artificial intelligence, robotics, bionic enhancement and data analytics across the domains of supply chain analytics, warehouse digital twins and last mile delivery optimisation, the release added.

“Dubai epitomizes disruptive thinking and celebrates innovation. Therefore, it is a pleasure for Dubai South to be home to the DHL Mobile MEA Innovation Center in the Logistics District, testifying its pre-eminent position as the local and regional hub for the sector. The Center’s conception and innovative execution are aligned with Dubai South’s ambition to be a next-generation, innovations-led logistics hub for the region,” Mohsen Ahmad Alawadhi, CEO of logistics district, Dubai South, said.

“The Innovation Centres are the showpiece of DHL’s Innovation program, which features its own trend research division, proven innovation workshop methodologies, and a calendar of thought leadership events that deep dive into technologies set to impact the logistics industry. The MEA IC will package this approach and offer our customers a highly-relevant agenda that reflects the possibilities of operating in the region,” explained Matthias Heutger, SVP global head of innovation & commercial development for DHL customer solutions & innovation.

The Mobile MEA Innovation Center is DHL’s fourth innovation center globally – after Chicago, US; Cologne, Germany; and Singapore; and the first completely mobile one. The Mobile MEA Innovation Center is a modular building that was shipped to Dubai in containers from Germany, before being assembled on site in Dubai South. The facility is expected to stay in Dubai until 2022, and then move to Qatar, the next location on its journey across the MEA region, and is expected to continue its journey through 2027.

Fibre2Fashion News Desk (RR)