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E-com sales in Dubai projected to jump by 23% to reach $27 bn in 2022

15 Mar '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

E-commerce sales in Dubai are projected to jump by 23 per cent to reach $27 billion in 2022, driven by the COVID-19-led digital shift and changing consumer demands, which are levelling the playing field, Hamad Buamim, president and chief executive officer (CEO) of Dubai Chamber of Commerce and Industry, told The Retail Summit 2021 recently.

The forecast, based on new market analysis, reflects a major opportunity for retailers in the Middle East and around the world to transform their business models, accelerate digital transformation, and find new ways to innovate and connect with their customers, a news agency reported.

The summit, organised in cooperation with Dubai Chamber of Commerce and Industry and Meydan One, took a closer look at key trends that are reshaping the global retail landscape, as well as existing challenges and opportunities emerging on the horizon.

Held under the theme ‘Retail's New and Resilient Future’, the summit highlighted e-commerce as a fundamental pillar driving the future of global retail trade.

The summit brought together 1,000 participants representing regional and global industry leaders, including Amazon, Manolo Blahnik, Mercedes-Benz, Huda Beauty, New Balance, Jimmy Choo, Burger King, L’Azurde, Lulu Group International Mulberry and Fawaz Alhokair Group Fashion Retail.

Fibre2Fashion News Desk (DS)

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