eBay launches Pre-Loved Fashion Week in New York & London

The Endless Runway shows will make eBay’s wide selection of pre-owned designer clothing and accessories immediately shoppable, while tapping into the global demand for circular fashion. Curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein in New York with eBay’s pre-loved style director Amy Bannerman supported by live host Leomie Anderson in London, the Endless Runway shows are accessible to shoppers based in the US and UK, respectively, via eBay Live.

“eBay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, eBay’s GM of fashion. “With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.”

Nearly $50 billion (roughly £40 billion) worth of secondhand luxury products were sold worldwide in 2023, fuelled by younger consumers looking for accessible entry points into the traditionally exclusive luxury market. On eBay, pre-loved and refurbished makes up 40 per cent of eBay’s gross merchandise volume, and in June 2024, global eBay users searched for “vintage” over 1000 times a minute, on average. This demand for pre-loved has created a groundswell of support for circular fashion initiatives and Pre-Loved Fashion Week demonstrates how easy it can be to find high-quality, authentic pre-loved designer fashion on eBay.

“New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how eBay brings together such a stellar selection of vintage, archival, and coveted items from these brands,” said Steven Kolb, CEO of the CFDA. “eBay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present and future – and delivers a powerful reminder that the future of fashion is circular.”

“As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades,” said Caroline Rush, CEO of the British Fashion Council. “The Endless Runway catwalk will bring new life to archival pieces while making fashion week accessible to a wider audience and empowering consumers to prioritise sustainable and circular fashion choices.”

Curated and styled by fashion creative Wisdom Kaye and co-hosted by fashion writer Liana Satenstein, the eBay Endless Runway presentation in New York will feature immediately shoppable items (via eBay Live) from previous collections and archival pieces from designers showing during NYFW – from Toteme to Brandon Maxwell to Eckhaus Latta to Ralph Lauren. Endless Runway will be the first entirely pre-loved runway show at NYFW. eBay will continue to showcase its unparalleled selection by releasing daily drops every day of NYFW that feature pre-owned pieces from top designers showing their new collections in New York, the company said on its website.

“Working with eBay to bring Endless Runway to life has been so creatively rewarding,” said Wisdom Kaye, fashion creative represented by IMG Models and WME. “When I style my own outfits, the goal is always to break through conformity, to create something that’s totally one-of-a-kind – and choosing pre-loved gives me limitless possibilities. Plus, it’s the most sustainable way to actually own the designer items you love but feel unattainable.”

Curated by eBay’s Pre-Loved style director Amy Bannerman and co-hosted by model and presenter Leomie Anderson, the eBay Endless Runway presentation in London will feature immediately shoppable items from past collections and archival pieces from the iconic designers and brands that have shaped the last four decades of London Fashion Week – from Christopher Kane to Molly Goddard – available exclusively on eBay Live. Following the show, eBay will share additional curated edits of the very best coveted pre-owned pieces from top British designers showing at London Fashion Week in the past 40 years.

“eBay is the first brand to show up at fashion week with an entirely pre-owned offering on the main schedule, which feels like the perfect way to mark 40 years of London Fashion Week,” said model and eBay Live host Leomie Anderson. “Being able to shop pre-loved and vintage items on eBay has been crucial to developing my style over the years, and eBay Pre-Loved Fashion Week and the Endless Runway shows how anything and everything you are searching for can be found on eBay.”

Fibre2Fashion News Desk (RR)