Fashion retailer Breuninger to launch e-commerce portal in Poland

The launch in Poland represents a new approach for the company focusing on the European market, it said in a media release.

The new e-retail portal will feature over 1,500 international designer brands and select newcomer brands. The product range will be launched primarily in line with the existing Breuninger online shops in Austria and Switzerland and will offer a unique selection in the areas of fashion, beauty and lifestyle within Poland.

Both the online shop and customer service are offered entirely in Polish. The locally established online payment methods P24 and BLIK will be available soon. Order shipments are carried out from the Breuninger product services centre in Sachsenheim near the company's headquarters in Stuttgart.

Breuninger CEO Holger Blecker offers a few remarks about the new online shop: "We are very pleased and excited about our first online expansion outside of the DACH region. Our neighbouring country of Poland is an extremely interesting market that is growing dynamically and exhibits a high online affinity. With our range of premium and luxury items, we look forward to meeting the growing interest of Polish customers in premium and designer fashion and accessories in the future."

Breuninger is pursuing ambitious growth targets and plans to continually expand its own online service in Europe with a select range of premium, luxury and designer brands. The company is currently reviewing an expansion into further markets.

Fibre2Fashion News Desk (KD)