Flipkart India signs ToU with Aarunya in Telangana

The ToU was signed in the presence of KT Rama Rao, minister for IT, industries, municipal administration and urban development of Telangana. Talking about the partnership, KT Rama Rao said, “We are focussed on deepening our commitments towards MSMEs in the state and helping their growth. Partnership with Flipkart Samarth provides a great platform for capacity-building, enhancing and impacting rural livelihoods, especially for women. These partnerships will be instrumental in driving the commercial and social development in the state by creating inclusive growth.”

“We are delighted to partner with Telangana and Aarunya - a project that helps women gain financial independence by providing them with various skill training programmes and a platform to get panIndia market access for their Handloom and Handicraft products and products from other artisans and weavers from the state of Telangana. As a homegrown company, our deeper engagement with local Indian businesses and MSMEs has enabled us to understand their challenges and needs better and help them become prosperous. With this partnership, we aim to uplift and empower women-led businesses in their growth ambition in Telangana,” Rajneesh Kumar SVP & chief corporate affairs officer Flipkart Group, said.

Aarunya, the brand name for Narayanpet’s famous handlooms and handicrafts, is a project initiated amidst COVID-19 to help local women sell their specialised products. The project, which started with a team of 10 women, is now organising a full-fledged campaign to train other women on how to make Kalamkari and Black Paintings. Aarunya has secured funding from NABARD to conduct these training sessions.

This partnership between Flipkart and Aarunya will enable the local artisans, handicraft makers from the region to market their hallmark products such as Kalankari, black paintings, fig jam and clay jewelry to millions of customers across India and help them attain financial independence. Flipkart Samarth is a nationwide initiative that aims to help skilled artisan communities set up their business on the Flipkart marketplace in an efficient, transparent and cost-effective manner. The programme was launched in 2019 as a sustainable and inclusive platform that empowers underserved indigenous communities and businesses with new growth opportunities and better livelihoods.

Fibre2Fashion News Desk (RR)