Singapore-based Frasers Property Retail will launch its new e-commerce marketplace, Frasers eStore, which aims to provide a seamless store-to-door experience to serve tenants and shoppers, via the Frasers Experience (FRx) app this October. Shoppers can browse and purchase products in the eStore from tenants, including fashion brands, across all 14 malls of Frasers Property Retail.
The eStore will be available to a potential membership base of over 800,000 shoppers on the FRx platform, which integrates two loyalty programmes, Frasers Experience and AMperkz into a single one, according to a company press release.Frasers Property Retail will launch its new e-commerce marketplace, Frasers eStore, which aims to provide a seamless store-to-door experience to serve tenants and shoppers, via the Frasers Experience app this October.Shoppers can browse and purchase products in the eStore from tenants, including fashion brands, across all 14 malls of Frasers Property Retail.#
According to a recent report by GlobalData, Singapore has experienced a surge in e-commerce transactions since the COVID-19 pandemic began, with the uptrend in online shopping expected to continue even after the pandemic.
The expanded FRx platform thus aims to empower tenants to embrace digitalisation and unlock new growth opportunities, with a truly omni-channel retail experience, the company claimed.
The eStore will launch with 200 merchants.
Fibre2Fashion News Desk (DS)
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