LVMH has launched Nona Source, the first online resale platform for re-sourcing exceptional materials from the group’s fashion & leather goods maisons. Designed by experts from LVMH via its DARE intrapreneurial programme (Disrupt, Act, Risk to be an Entrepreneur), Nona Source supports LVMH’s environmental strategy by supporting the circular economy.
A veritable revolution in sourcing, Nona Source offers emerging creatives and brands in Europe access to high-quality fabrics and leathers at competitive prices to encourage creative re-use of materials. Created by three experts from LVMH, Marie Falguera, Romain Brabo, and Anne Prieur du Perray, Nona Source is a start-up incubated by LVMH’s DARE intrapreneurial programme to accelerate innovative solutions. With their expertise in materials sourcing and digital transformation, they designed a game-changing platform to re-use dead-stocks, the sleeping beauties stored in the warehouses of exclusive LVMH fashion & leather goods houses. Developed with a sustainable vision, Nona Source favours local distribution. Because stocks are located in France, the platform will for the time being be delivered within Europe (including the UK), LVMH said in a media statement.LVMH has launched Nona Source, the first online resale platform for re-sourcing exceptional materials from the group's fashion & leather goods maisons. Designed by experts from LVMH via its DARE intrapreneurial programme (Disrupt, Act, Risk to be an Entrepreneur), Nona Source supports LVMH's environmental strategy by supporting the circular economy.#
An all-digital experience, Nona Source provides an innovative solution for creatives. The catalogue proposes a wide variety of prestigious materials, from lace to leathers in different compositions, weights, colours, and patterns. Only exclusive patterns or branded fabrics are not available. All materials are carefully selected and re-valued at competitive prices. Product characteristics are presented in minute detail thanks to high-quality visuals, videos to translate the touch and feel experience, plus displays on wooden mannequins for fall and drape visualisation. Thanks to high-fidelity colour data and a digital sensorial experience to faithfully characterise these luxury materials, professionals can purchase rolls, skins or panels, depending on available quantities, without cutting or sampling, according to LVMH.
Nona Source is a concrete solution to address the challenges and opportunities of circularity, a key pillar of LVMH’s environmental strategy articulated in the LIFE 360 programme (LIFE: LVMH Initiatives For the Environment). This future facing creative solution for more sustainable fashion derives its name from one of the three Parcae goddesses of Roman mythology. Nona, the youngest, spins the thread of life, Decima weaves it and Morta cuts it. Nona Source thus embodies the re-use of materials so that the thread is never cut, but on the contrary revitalised with fresh creativity.
Fibre2Fashion News Desk (GK)
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