Zalando, a leading European e-commerce destination for fashion and lifestyle, introduces a new, enhanced Designer experience on its website and app, establishing a luxury boutique-style space for designer brands.

Offering a fresh and inspirational shopping experience, the new Designer destination on Zalando invites both those passionate about designer fashion and newcomers eager to delve into this world. For the designer brand partners, it offers an opportunity to narrate their story, unveil collections, campaigns and collaborations through an array of dynamic design elements in a distinctively elevated, curated space.

“We can see that customers are increasingly looking for inspiration, personalisation and engaging new experiences. They are also continuously more interested in designer brands on Zalando, with luxury brand searches on Zalando steadily growing. For us, it presents an opportunity to become the inspirational destination for everyone from loyal customers regularly shopping for contemporary and luxury items, to first-time purchasers," says Lena-Sophie Roeper, director of designer & luxury at Zalando.

Zalando marks the launch of the new Designer destination with the unveiling of a year-long partnership with British-Japanese musician and actor, Rina Sawayama, as its new ambassador for the designer and luxury fashion offering in 2024. Zalando and Rina Sawayama will be tapping into key moments in the fashion calendar throughout the year. To celebrate the launch of the partnership, a creative campaign captures Rina’s multifaceted personality through a unique lens.

The enhanced Designer destination and the partnership with Rina Sawayama underscore Zalando’s focus on superior customer experience and inspiration. Last year, the company introduced Stories on Zalando, a new immersive visual-first shopping experience, created in collaboration with Highsnobiety. Stories on Zalando invites customers to discover exciting fashion and culture trends, personalities, and exclusive brand collaborations, putting the spotlight on designer brands such as GmbH, Ludovic de Saint Sernin, and exclusive collaborations, such as MM6xChenpeng.

Zalando Designer offers a range of heritage, advanced contemporary, designer and high-end streetwear brands as well as rising stars and timeless classics. The assortment includes Lardini, Aspesi, Bally, Helmut Lang, Proenza Schouler White Label, Victoria Beckham, Missoni, Rabanne, Vivienne Westwood, 032C, GCDS, Peter Do, Ahluwalia, Ralph Lauren, and Emporio Armani.

Note: The content of this press release has not been edited by Fibre2Fashion staff.
 

Fibre2Fashion News Desk (HU)