German online retailer Zalando launches Zign Studio collection

With 41 womenswear and 39 menswear styles across textiles, footwear and accessories, the Zign Studio collection focuses on premium quality and the latest material innovations, while also integrating circular design. Each style is thoughtfully crafted with innovative materials and design details at the forefront, a contemporary fit and modular design elements to increase the versatility of how the garments can be worn.

Zalando’s private labels design team approached the Zign Studio collection as an opportunity to rethink how they design from the drawing board to the final product, covering the entire product life cycle from sourcing materials, design thinking and manufacturing processes. The Zign Studio collection incorporates some of the latest material innovations including improved material manufacturing processes, bio feedstock, renewable feedstock, and recycled materials. Innovative materials used for the production of the collection include fabrics made of renewable wood pulp such as Naia Renew, bio-based faux-leather made from coffee grounds, recycled fishnet nylon, mushroom leather, and other renewable and recyclable materials. It also uses recycled dyes and pigments.

Zign Studio collection incorporates some of the latest material innovations including improved material manufacturing processes, bio feedstock, renewable feedstock, and recycled materials. Innovative materials used for the production of the collection include fabrics made of renewable wood pulp such as Naia Renew, bio-based faux-leather made from coffee grounds, recycled fishnet nylon, mushroom leather, and other renewable and recyclable materials. It also uses recycled dyes and pigments.

The collection also integrates modular design elements which bring more versatility to the garments and expand their use. Modular elements such as detachable sleeves on a down-jacket make styles wearable in multiple ways (in this example, both as a jacket and a vest). A large part of the collection is designed according to the circular.fashion’s circular design criteria and using a mono-material approach, where garments are made with a minimum 95 per cent of a single material. In this way, the fashion items are designed to fit within either the biological or technical cycle, i.e. to biodegrade or be recycled and regenerated into new resources.

“Our private labels are an incubator of new ideas: they are our testing ground for innovative solutions in fashion, especially in the areas of sustainability, circularity, diversity and inclusion. Zign has been leading our sustainability and circularity design work and I’m excited to introduce its next chapter today: the Zign Studio collection. The collection combines trend-forward designs with daily wearability, innovative materials, modularity and a circular approach. It plays into our ambition to offer exceptional value and quality to our customers while pushing innovation forward,” Sara Diez, VP Private Label, sustainability and D&I Product, said.

The creative concept for the first Autumn/Winter 23 edition of the Zign Studio collection centres around the idea of ‘Natureverse’: an interplay between nature and technology. The concept is mirrored in the designs combining innovative materials with earth textures and tones. The collection features sharp constructions, digital renders and textured elements inspired by geological formations.

The collection is now available to customers in all Zalando markets.

Fibre2Fashion News Desk (RR)