Mobile devices are becoming the go-to tools for e-commerce. In 2021 smartphones facilitated about 70 per cent of the worldwide visits to retail sites. As their adoption progresses, analysts project that mobile phones will shape future shopping experiences. M-commerce has already taken off across Asia. For instance, mobile traffic generates up to 65 per cent of South Korea’s internet transaction volume, as per Stockapps’ projection. 

Market data has revealed that India, Spain, and China have the fastest growing online markets. These are riding on their expanding digital developments buttressed by improving internet access in mobile-first online communities. 

Talking about market leader, the Stockapp report said that Amazon has remained the leader in terms of the traffic it attracts. In mid-2020, it attracted over 5.2 billion unique visitors, but its gross merchandise value (GMV) trails Taobao and Tmall of the Alibaba stable. 

The COVID-19 pandemic has been a boon for the digital sales sectors in a twisted way. Containment measures, including lockdowns and restricted movements, increased the popularity of digital channels. Many took to them as alternatives to in-person shopping. 

Market data shows retail e-commerce traffic hit a staggering 22 billion monthly visits. The majority demanded regular items, including groceries and clothes and tech items. Analysts opine that how COVID-19 progresses will significantly impact the global e-commerce and retail industry, the report added. 

Fibre2Fashion News Desk (SF)