India's Flipkart sells over 200 mn fashion products this Spring-Summer

Customers shopped for fashion and lifestyle products including sarees, men’s t-shirts, women’s kurtis, and footwear, from national, international, and homegrown fashion brands. The season saw customers shopping for fashion products from across the country including metros and a majority of these customers were from tier 3, 4, and 5 cities. A substantial number of the overall customer base were first-time fashion shoppers, Flipkart said in a press release.

The Spring-Summer season saw boosted traction from cities including Bengaluru, Chennai, Gorakhpur, Guwahati, Hyderabad, Kolkata, Kochi and New Delhi. Furthering its endeavour of strengthening ecosystem partnerships and supporting regional brands and sellers, Flipkart Fashion saw participation from hundreds of made-in-India brands this season.

“We are extremely delighted with this overwhelming response from the customers, who consistently choose Flipkart for all their fashion and lifestyle needs. This year’s spring-summer season saw a resurgence in consumption on the back of renewed economic recovery post-pandemic and we are pleased that lakhs of sellers saw a phenomenal response during this season. It is also a testament to our efforts to bring unparalleled value in fashion shopping to our customers. With a range of technology-led innovations that are making shopping experiences personalised and seamless for our customers, we are bringing India and Bharat closer ushering in considerable growth opportunities for lakhs of sellers and brand partners,” Sandeep Karwa, vice president, Flipkart Fashion, said in a statement.

Fibre2Fashion News Desk (GK)