News Flash

India's Flipkart Wholesale launches fashion merchandise category

29 Sep '21

2 min read

Pic: Shutterstock/Burdun Iliya

Flipkart Wholesale has expanded its fashion category to a pan India consumer base that will now be available in 1100+ new cities and 7,000 plus pincodes, to boost up this festive season. It has also launched the general merchandise category on its platform. Flipkart includes companies like Myntra, Flipkart Wholesale, and Cleartrip.

With the addition of general merchandise products to its app, Flipkart wholesale reinforces its efforts to connect local Indian manufacturers including MSMEs with retailers using technology and more products will now be available on the wholesale marketplace for small retailers, Flipkart said in a media statement.

Flipkart Wholesale is live with a general merchandise portfolio covering 24,000 products across home textiles, home accessories, luggage, sports and fitness categories. The category will be available to retailers in Andhra Pradesh, Assam, Bihar, Chhattisgarh, Daman and Diu, Goa, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Mizoram, Nagaland, Odisha, Pondicherry, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, and West Bengal.

These products are sourced from manufacturers across Ahmedabad, Delhi, Jaipur, Jalandhar, Ludhiana, Meerut, Panipat, Rajkot, Surat, and Tirupur. The platform will scale up and add 55,000 listings in the next six months and further aims to strengthen the supplier ecosystem by adding 1,000 sellers, according to Flipkart.

Fashion retailers in these cities can now experience the Flipkart advantage and enjoy better margins on apparel and footwear ordered on the platform.

“Our expansion announcement testifies our continuous commitment in bringing prosperity to retailers, small businesses and kiranas. By leveraging our strong capabilities in technology, we have successfully delivered growth by providing small businesses access to a wide selection of products at a significant value. We are also investing in strengthening our value proposition by adding more categories, adding critical infrastructure and strengthening operations. With the help of technology and the right investments, we will continue making lives easier and business more profitable for small business owners and kiranas,” Adarsh Menon, senior vice president and head, Flipkart Wholesale said.

Fibre2Fashion News Desk (GK)

More E-commerce News - India...