India's Tata launches super e-com app Neu with access to Tata Cliq

Tata Cliq is an Indian e-commerce company owned by Tata Digital Limited. It operates in categories such as electronics, fashion, footwear and accessories. Westside is also part of Tata Group and offers a range of products including fashion, accessories and home furnishings.

“Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata. Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” N. Chandrasekaran, chairman, Tata Sons, said in a LinkedIn post.

The app includes compelling offers and an integrated loyalty programme across Tata brands, along with exclusive benefits and diverse payment options, the company said on its website.

Additionally, the app will also allow consumers to purchase electronic items, order groceries, book flight tickets, get health checkups, order food and book hotel stays.

Fibre2Fashion News Desk (KD)