Indian cricketer Virat Kohli launches Wrogn Zero on Flipkart

Virat Kohli has launched Wrogn Zero by Virat Kohli on Flipkart. Created in collaboration with the iconic former captain of the Indian national cricket team, Wrogn Zero focuses on comfort and affordability to pioneer ultra-lightweight clothing embodying Virat’s edgy style and persona. Wrogn Zero will feature 100+ fashion-forward styles in apparel and footwear.

Virat Kohli, the cricketer and a style icon, said, “Wrogn Zero is more my kind of style by being ultra-light and easy yet stylish. Who likes to carry that extra weight? Definitely not me! Be it my fashion or my game, it's always about keeping it light and comfortable. I am beyond thrilled to make this collection available in the remotest regions in the country with Flipkart.”

Announcing the launch, Abhishek Maloo, senior director, Flipkart Fashion, said, “At Flipkart, we strive to make the best of fashion available to every single customer across India, at the best value. Today’s fashion-conscious shopper has an increased interest in celebrity-led fashion, and Kohli being a style icon makes it a winning combination for Wrogn Zero to be launched on our platform just in time for our end of season shopping festival. With a collection that allows youth to elevate their style game within a budget, this launch is aligned with Flipkart’s mission to democratise fashion and address the need for trendy yet affordable clothing, without compromising on quality.”

“Wrogn Zero is a capsule collection that offers stylish yet functional fashion supporting every customer to be a trendsetter in their own right. The collection offers a wide range of products inspired by Virat Kohli’s edgy persona while motivating customers to upgrade their wardrobe, with the light-weight clothing and footwear from the Wrogn Zero collection. Launching on India’s leading e-commerce platform, Flipkart will not only allow us to reach our target group but also help in motivating the youth of today to make affordable and comfortable style choices,” Vikramaditya Reddy, COO and co-founder, Wrogn, said.