ESW’s unrivalled global and domestic DTC e-commerce ecosystem will be augmented by Scalefast’s industry leading specialty store and data analytics capabilities. The newly combined organisation will offer brands and retailers extensive capabilities to expand their direct-to-consumer channels. Clients will benefit from a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. ESW offers tailored technology solutions for mid to enterprise size retailers – from the initial ramp up of domestic or global e-commerce channels to mature operations at scale with sophisticated omnichannel, inventory, or other business model requirements, ESW said in a media statement.
The combined company will continue to create hyper-localised online shopping experiences for leading brands serving customers in over 200 markets. Its combined workforce of more than 1,000 team members positions the business for accelerated growth building upon the best aspects of both cultures.
“We are very excited to begin to accelerate the combined companies’ growth as we welcome the Scalefast team to ESW. In a rapidly evolving market, this new, combined entity increases our ability to execute on a bold vision as a partner to brands at every stage of their DTC e-commerce journey. Our commitment to deliver frictionless DTC e-commerce, sustainably, everywhere remains unchanged,” Tommy Kelly, founder and CEO of ESW, said in a statement.
Fibre2Fashion News Desk (GK)