Italy's Yoox Net-A-Porter launches new marketplace in Europe

The introduction of the Marketplace reflects Yoox Net-A-Porter’s broader transition to a hybrid operating model, designed to enhance the customer experience, expanding its brands and products offering on site. It will further strengthen relationships with its prestigious brand partners across the group, ensuring greater flexibility in their logistical operations and product assortment, and allowing them to reach customers on the platform, faster, the company said in a media statement.

In addition to Yoox’s highly-curated brand portfolio, the marketplace gives customers instant access to a wider product assortment including over 700 brands, some of which will be available on the store for the very first time. This increased assortment will also encompass some of the most renowned retailers in the fashion and streetwear industry, including Mengotti and Papini. Customers will also benefit from more frequent store updates and an increasingly varied assortment designed to enrich the shopping experience.

Sustainability has always been a key driver for Yoox. Supporting the group’s Infinity strategy, a selection of sustainable brands will be available on the site’s marketplace. These will follow the “Good on You” brand rating system, which informs customers about responsible fashion brands and the items they choose. The marketplace integration will also support small businesses and emerging brands, including Apple&Figs, CHPO and Siguelsol, among others, providing them with the opportunity to reach and connect with Yoox’s global customer base, according to Yoox.

This season alone, Yoox customers will be able to access over 150,000 new items across; jewellery, ready-to-wear, accessories and footwear. With the support of the Marketplace, the long-term goal is to surpass one-million products available on the online store. This will allow further enhancements to the current product range with new categories, including pre-owned items and beauty. This means customers can enjoy a unique breadth of offering in the online fashion market at a unique and complete lifestyle destination.

“The launch of the marketplace underscores our commitment to our customers. We are continuously evolving our offer and creating a unique shopping experience across fashion, design and art. Our mission is to help our customers navigate new market trends  and to meet the enhanced expectations for digital and ecommerce in the luxury space. As we look ahead, we are thrilled to continue to bring new and exciting innovations to our customers and brand partners,” Valentina Visconti Prasca, managing director at Yoox said in a statement.

Fibre2Fashion News Desk (GK)