Myntra is launching Myntra-Mall, enabling shoppers to experience various brand’s official brand stores (OBS) on its app. It copies the offline mall experience, where shoppers choose to enter the brand stores for an appraisal on the full offering, with the convenience of being online—a one-stop digital destination that offers customers a focused discovery process.
It is being launched ahead of the brand’s flagship ‘end of reason sale’ (EORS) this month.Myntra is launching Myntra-Mall, enabling shoppers to experience various brand's official brand stores on its app. It copies the offline mall experience, where shoppers choose to enter the brand stores for an appraisal on the full offering, with the convenience of being online-a one-stop digital destination that offers customers a focused discovery process.#
Conceptualised and developed in-house, Myntra-Mall’s features and widgets including those aimed at personalisation and recommendation smoothen the customer journey to create a top-to-toe look with their favorite brands, eliminating the need to navigate through multiple pages and using filters to arrive at the products.
Shoppers will be able to easily navigate various offerings from their brand of choice, including new launches, latest collection, best offers, bestsellers, popular categories, and latest trends, in addition to embedded shopability, according to Indian media reports.
Brands can communicate their stories directly in their characteristic tone, imagery, language and style, along with a customizable store background theme that truly reinforces their unique brand identity through new collection launches and celebrity associations with the wide consumer base.
Through the Myntra-Mall OBS, brands will be able to connect with the customers right at the discovery process and generate sharper consumer insights that pave the path for further development and growth.
By the end of next year, Myntra expects to have over a million visits per day on Myntra-Mall.
Fibre2Fashion News Desk (DS)
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