Nextech AR signs multiple 3D deals as e-commerce shifts to web3.0

23 Jun '22

2 min read

Pic: Nextech AR Solution

Canada-based Nextech AR, a metaverse company and provider of augmented reality (AR) experience technologies and services, recently announced that it signed multiple new 3D modelling deals with e-commerce brands. The company won new contracts, combined with renewals and expansion of existing contracts, driving the growth for 3D modelling and augmented reality business in e-commerce.

With a 3D model, clients can interact with the product to see every detail, leading to 40 per cent lower product returns, 93 per cent higher click through rate and a 90 per cent reduction in product photography costs. The company believes that this value creation and ROI is leading to the growing demand. The company’s clients for AR and 3D models include Kohl’s, CB2, Crate and Barrel, and Napa Auto Parts among others.

Nextech AR CEO Evan Gappelberg said, “More and more companies and brands within the e-commerce ecosystem are recognising the obvious benefits and ROI of our Aritize 3D product offering. We firmly believe that the transition from flat 2D photos to 3D models is now in full swing and that 3D models are currently being established as the standard in e-commerce throughout the globe. The June 9th, 2022 blockbuster news that Amazon (who has 350 million products) is now offering a shoe 'try on' in AR supports our view as 'All the brands announced including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony shoes will need to be converted into a 3D model to be used in Amazon’s 'try on' which is creating more and more demand for our Aritize 3D services.'

Aritize 3D is the company’s AR solution with automated 3D model creation. The company’s Artificial Intelligence (AI) turns existing 2D product images into 3D and AR experiences.

Fibre2Fashion News Desk (HO)

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