Singapore firm Zalora to help SMEs through e-commerce booster package

Zalora, a Singapore-based online fashion destination, has announced that it will launch its first e-commerce booster package in partnership with Enterprise Singapore, to help local small-and-medium-sized enterprises (SMEs) and sellers diversify and scale their operations online. Zalora introduced the booster package last year at the onset of pandemic.

 

Zalora, a Singapore-based online fashion destination, has announced that it will launch its first e-commerce booster package in partnership with Enterprise Singapore, to help local small-and-medium-sized enterprises (SMEs) and sellers diversify and scale their operations online. Zalora introduced the booster package last year at the onset of pandemic.#

“The booster package is now being re-introduced as the e-commerce industry continues to see sustained and robust demand, off the back of the region’s growing pool of digital consumers,” the company said in a press release.

 

Zalora, a Singapore-based online fashion destination, has announced that it will launch its first e-commerce booster package in partnership with Enterprise Singapore, to help local small-and-medium-sized enterprises (SMEs) and sellers diversify and scale their operations online. Zalora introduced the booster package last year at the onset of pandemic.#

As part of its package to help merchants transition online, Zalora will be providing several unique services at subsidised rates, including: access to Zalora’s Trender Professional dashboard for six months – a self-service business intelligence tool, where brands can take advantage of Zalora’s benchmark data and compare their performance with over 3,000 local and global brands; ability to leverage Zalora’s extensive fulfilment solutions, and integrate with last-mile logistic providers, as well as store their products in Zalora’s fulfilment centres. As an add-on, Zalora is committing to provide free shipping for the first 1,000 items sold through Zalora campaigns; and receiving of SGD6,000 worth of Zalora sponsored advertisement credits, along with cross-channel marketing campaigns on Instagram and Facebook, as well as onsite/in-store marketing advertisement exposure.

 

Zalora, a Singapore-based online fashion destination, has announced that it will launch its first e-commerce booster package in partnership with Enterprise Singapore, to help local small-and-medium-sized enterprises (SMEs) and sellers diversify and scale their operations online. Zalora introduced the booster package last year at the onset of pandemic.#

Zalora will also be offering optional content development; an onboarding process where retailers will be guided on the setting up of their stores, reporting, and delivery procedures; as well as an online training session with all of the sellers to assist them in enhancing their e-commerce capabilities, according to the company’s release. Qualifying retailers will only need to pay SGD2,000 to gain access to these services, which are originally valued at SGD10,000 a bundle. 

 

Zalora, a Singapore-based online fashion destination, has announced that it will launch its first e-commerce booster package in partnership with Enterprise Singapore, to help local small-and-medium-sized enterprises (SMEs) and sellers diversify and scale their operations online. Zalora introduced the booster package last year at the onset of pandemic.#

“Apart from providing consistent and dedicated support to our existing brand partners during the pandemic, we have always been committed to driving the growth of Southeast Asia’s e-commerce industry as a whole,” Alessio Romeni, chief revenue officer at Zalora, said in a press release. “As digital adoption rates continue to grow rapidly, we hope that retailers will be able to leverage our in-depth knowledge and expertise to effectively pivot their offerings online, and future-proof their operations for the post-pandemic world and beyond. This will also benefit the end consumer, and higher sales will further boost the investments for better offering, generating a flywheel model.”