UK-based retailer John Lewis to launch 100 fashion brands online

Some of the brands slated to be made available at John Lewis include plus-size lingerie brand Oola, menswear brands Raging Bull and Spoke London, as well as sustainable brands like Knowledge Cotton Apparel, Dedicated and Lefrik. Farah, Simon Carter apparel and Trotters childrenswear will also be added, according to British media reports.

Additionally, the retailer is looking to grow the range of affordable brands on its e-commerce platform with Crew Clothing, Dorina Lingerie and Lands’ End.

“We’ve offered customers the option to buy larger branded home products directly from suppliers via for a number of years and we’re now expanding this into fashion, providing customers with even greater choice. As part of our plans to modernise the John Lewis brand, we’re expanding both the number of fashion brands and the range of those we already sell on johnlewis.com. In the future, we plan to bring onboard and expand many more of our fashion brands, giving customers even more of what they love,” said Pippa Wicks, executive director at John Lewis.

The company had launched over 50 brands earlier this year to follow the causalisation trend in the wake of the pandemic.

Fibre2Fashion News Desk (KD)