UNDP to support development of Cambodia's e-com ecosystem

The project is aimed at offering necessary conditions for micro, small and medium enterprises (MSMEs) to go digital and gain access to finance for e-commerce and export readiness.

The EIF programme works in support of sustainable trade and development outcomes for least developed countries (LDCs), helping them integrate into the global trading system.

The COVID-19 pandemic has created a major economic shock in Cambodia, predominantly in the garment, tourism and construction sectors. For many Cambodian MSMEs and small household farmers, these pressures pose an existential threat to their survival and business continuity.

To minimise the constraints caused by the pandemic and to ensure Cambodian MSMEs and small farming households have access to participate in the digital economy, UNDP, with support from the Australian government, initiated the Go4eCAM programme, according to an UNDP release.

UNDP has worked in partnership with the Cambodian commerce ministry, Khmer Enterprise and Young Entrepreneurs’ Association and trained 101 MSMEs through the ‘MSMEs Digitalisation Incubation Programme’, enhancing their capabilities to uptake the e-commerce solution for selling online, both in the country and cross-border, Alissar Chaker, resident representative, UNDP Cambodia, told a recent workshop on ‘Introduction to Export Readiness and Cross Border E-commerce for MSMEs’.

In addition, UNDP Cambodia  is supporting 70 MSMEs through the ‘Innovation Challenge on Business Digitalisation and E-commerce Acceleration’ to provide MSMEs with the opportunity for tapping into innovative solutions to accelerate business digital transition and e-commerce application to reach broader clientele both in domestic and international markets, she said.

Fibre2Fashion News Desk (DS)