US' Amazon's Buy with Prime boosts shopper conversion by 25%

Amazon has also launched a new capability for Buy with Prime merchants: the ability to display customer reviews from Amazon within their own online stores. The ability to display ratings and reviews on their own e-commerce stores can help merchants increase shopper trust and conversion, and better inform shopper purchase decisions, the company said in its press release.

Buy with Prime lets US-based Prime members shop directly from merchants’ online stores with the experience they expect from Amazon. Prime members see the Prime logo and delivery promise on eligible products, which signals that the item is available for free delivery—as fast as the next day—with easy returns.

Fibre2Fashion News Desk (DP)