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US' e-commerce giant Amazon uses AI to enhance shopping experience

12 Jan '24

2 min read

Pic: Amazon

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Amazon has launched AI-driven features to transform online fashion shopping, including personalised size recommendations, AI-generated fit review highlights and enhanced size charts.
They aim to solve sizing challenges, improve customer confidence and provide a tailored shopping experience, marking an advancement in e-commerce personalisation and efficiency.

Amazon has recently enhanced its online fashion shopping experience by introducing four innovative AI-powered features. These advancements are designed to instil confidence in customers as they shop for fashion items from home. The features include personalised size recommendations, review highlights, re-imagined size charts, and fit insights, all aimed at addressing the common challenges of size and fit in online fashion shopping.

The AI-driven size recommendation system uses deep learning algorithms to recommend the best-fitting size for each customer. This system considers various factors, including the sizing relationships between brands, product reviews, and individual customer preferences, the company said in a media release.

In addition to size recommendations, Amazon is leveraging AI to generate Fit Review Highlights. This feature provides customers with summarised insights from numerous reviews, helping them make informed decisions about the fit and size of the fashion items.

The company has also reimagined size charts, making them more accurate and user-friendly. By employing AI, Amazon enhances the reliability of these charts and presents them in a visually engaging way.

Furthermore, Amazon's Fit Insights Tool offers valuable insights to brands and selling partners. This tool uses AI to analyse customer feedback on fit, style, and fabric, aiding brands in understanding customer preferences and reducing fit-related returns.

Fibre2Fashion News Desk (KD)

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