US' Merchadise launches new e-commerce system for customised products

Merchadise’s mission is to offer brands a simple and painless way of distributing customised products and e-commerce; through an efficient and trustworthy workflow that reduces the waiting time from many months to days or weeks, the company said in a press release.

Brands that drive engagement through customised goods are well aware of the supply chain crisis. So are Merchadise’s founders Alex Phelan and Alex Young, but they also know that the pandemic only accelerated this already imminent crash. In fact, Phelan has been warning about the inevitable collapse of the traditional model of supply chains for years.

“Because of this 'it gets the work done' mentality, many businesses delegate their manufacturing work to Asia. The shocking part about this is there are many apparel industry folks who have no clue how their products are made. We recently had a prominent LA based athleisure brand walk through our factory, and incredibly enough, none of them had ever seen or been to an apparel factory before. It’s time to change this,” said Alex Young, co-founder of Merchadise about the current status of the customised products industry.

Manufacturing is carried out in factories based in the US and Central America, all in one continent, so customised products don’t have travel around the world before they arrive at their destination. The necessity of investing in locally sourced manufacturing has never been more important, and the Merchadise team is here to take on that job and rescue the customised products sector.

"At Merchadise, we are evangelical about curating the right solutions for each brand. Our team focuses all of their efforts around our clients’ needs, rather than just selling you a 'one size fits all' strategy. You might think that sounds too good to be true, but this is what happens when you put together a group of professionals that are passionate about what they do, and have outstanding skills for creating and making things work,” explained Young.

Every step has been a learning experience and now that times are calling for a new paradigm, the Merchadise team promises to disrupt the obsolete traditional supply chain to help brands survive and thrive in the new e-commerce universe, the release added.

"We are not just print-on-demand, we curate, design, manufacture and fulfill your brands’ customised products, all in one place, in a simple way," added Young.

Fibre2Fashion News Desk (RR)