US’ online prices in June 2023 witnessed a significant fall of 2.6 per cent year-over-year (YoY), the largest decrease since May 2020, according to the Adobe Digital Price Index (DPI). This marks the tenth consecutive month of YoY price drops, reflecting a continued softening in the digital marketplace.Over half of Adobe's monitored categories, 11 out of 18, experienced this fall in prices on a YoY basis. Additionally, when compared on a month-over-month (MoM) basis, online prices in June were 1.3 per cent lower.
On the other hand, seven categories bucked the trend and showed YoY price increases, including apparel, as per Adobe DPI.
US online prices fell 2.6 per cent YoY in June 2023, marking the largest decrease since May 2020 and the 10th month of continuous decline, per Adobe's DPI.
Over half of the categories monitored, 11 of 18, saw this drop, while seven categories, including apparel, experienced YoY price increases.
On a MoM basis, prices were 1.3 per cent lower.
Fibre2Fashion News Desk (DP)
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