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US online retail spending exceeds $1 trn in 2022: Comscore

03 Feb '23
2 min read
Pic: Shutterstock
Pic: Shutterstock

The internet recorded the largest year of digital commerce in its history in 2022, as online retail consumer spends exceeded $1 trillion for the first time in the US, according to Comscore, a leading firm in global media measurement. This reflects a 21 per cent year-over-year (YoY) growth in spending. In the fourth quarter (Q4), the biggest spending quarter of 2022, dollars spent on mobile devices in the US also grew at a higher rate than on desktop devices, 26 per cent vs 14 per cent.

Online apparel was one of the top spending categories, with $175 billion spent on apparel and accessories. Furthermore, apparel and accessories was also one of the top growing digital commerce categories with a growth of 37 per cent YoY.

Mobile’s share of total digital commerce accounted for almost 40 per cent of all consumer online retail spend, as per Comscore’s 2023 State of Digital Commerce Report.

The report also revealed that online retail spending during the 2022 holiday season (November and December) exceeded $230 billion and grew by 20 per cent YoY.

Ian Essling, senior director of survey insights, Comscore, said: “We’ve been measuring digital commerce trends for over two decades, including the addition of mobile in 2013. This has really given us a front row seat to digital commerce growth over the years, as well as the increased pace of adoption during the pandemic.

“At the beginning of the pandemic in 2020, digital commerce was at $705.4 billion. A year later, it hit $904.3 billion, and this year we’re over $1 trillion. That level of growth previously took four years to achieve. Consumers are clearly doubling down on what works best for them—seamless, convenient, online purchasing across many different verticals and product types.”

Fibre2Fashion News Desk (DP)

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