Vietnam's VEDA developing national e-com platform

26 Jul '23

1 min read

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The Vietnam E-Commerce and Digital Economy Agency is working on a national e-commerce hub called San Viet to connect all domestic e-commerce sites.
It would help narrow the e-commerce development gap between provinces and turn a national marketplace for domestic products, especially products under the One Commune One Product (OCOP) programme.

The Vietnam E-Commerce and Digital Economy Agency (VEDA) is working on an e-commerce platform to connect all domestic e-commerce sites. Named San Viet, the national hub would help narrow the e-commerce development gap between provinces.

It is expected to turn a national marketplace for domestic products, especially products under the One Commune One Product (OCOP) programme.

The platform will comprise marketing tools to allow merchants to boost their online sales in an easier and better manner, according to Vietnamese media reports.

The platform cannot transform the domestic e-commerce landscape overnight, given that e-commerce remains a closed book to many OCOP producers in certain provinces, observed chairman of Vietnam E-Commerce Association (VECOM) Nguyen Ngoc Dung.

"They don't even know how to sell their products online, let alone make use of delivery and payment systems," said Dung.

A large domestic e-commerce platform, on an average, processes 800,000 transactions daily, which is too small compared relative to the country’s population of 100 million, the chairman said.

He urged VEDA to dispatch specialists to provinces with slow e-commerce growth to bring those up to the level.

Fibre2Fashion News Desk (DS)

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