UK's Asda selects Blue Yonder's order management microservices

Asda will also partner with Bringg, a Blue Yonder technology alliance partner and the leading delivery and fulfilment cloud platform, to make each element of the supply chain seamless, connected and orchestrated, Blue Yonder said in a media statement.

With Blue Yonder’s order management (OMS) microservices, Asda will be able to process orders faster to improve the customer experience, provide customers with real-time inventory visibility from the beginning of the shopping experience. The solution will also help with pre-sourcing fulfilment options and connect with the entire supply chain, considering the capacity to fulfil demand across any channel, at any time. OMS also provides dynamic slotting options to the end customer for both home deliveries and pickup in store.

Blue Yonder’s flexible OMS microservices, powered by machine learning and artificial intelligence, will help Asda optimise the entire click-to-deliver journey, starting with an engaging customer experience through efficient order fulfilment. With Bringg, Asda will be able to optimise its last-mile operations to deliver on-time to meet customer expectations. The combination will support Asda’s home delivery service, click and collect proposition, as well as new channels such as express commerce platforms.

“Omni-channel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey. We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments,” Carl Dawson, chief information officer, Asda, said in a media statement.

“Asda is leading a game-changing retail transformation focused on customer centricity, from first to last mile. We are very excited to extend our relationship with Asda into an area where we are connecting e-commerce with a true omni-channel landscape. Our modern OMS microservices are engineered to scale, perform and operate under the highest volumes seen on the market. Our OMS microservices, SaaS native, API-first components leverage the latest technology and engineering to speed up our clients’ transformations. We believe that this will help Asda to continue to modernise its business and invest in customer proposition,” Gael Ramaen, vice president, commerce, Blue Yonder, said.

“The challenges and complexities of faster, more convenient and on-demand order orchestration, delivery and fulfilment are grand. In order to achieve game-changing capabilities on these fronts, retailers need their technology vendors to work closely together and to relentlessly raise the bar for its mutual customers through tight collaboration and strategic co-innovation. We are proud to be doing just that with Blue Yonder for Asda,” Nikolai Avrutov, vice president Alliances, Bringg, said.

Fibre2Fashion News Desk (GK)