Amazon Fashion India launches Next Gen Store for gen Z shoppers

Amazon Fashion has over 200+ domestic and global fashion brands that provide distinctive, modern, and fashionable styles for gen Z customers. The store is designed for easy navigation and layout aesthetics that will make shopping an exciting experience for gen Z customers. The store also offers a mix of fast fashion, sustainable fashion, and affordable styles.

The Next Gen Store’ is curated to meet the demands of gen Z, along with a selection of trending products including vibrant prints, monochromes, neon’s, cottons, linens, colour-pop footwear, baguette bags, layering, oversized fits, etc. In addition, the Next Gen Store offers accessories, smartwatches, sneakers, sports shoes, and high boots to complement the clothing collection. Some of the brands include Levi’s, Souled Store, Mars, Lacoste, Crocs, Timex, MyGlamm, Only, Vero Moda, Tommy Hilfiger, Jack and Jones, And, Fastrack, Fossil, Puma, Adidas, L’oreal and many more.

“Born in the mid-90s and early 2000s, these young and futuristic neurotransmitters are taking over as the powerful youth force. gen Z’s radiate the mantra of fashion boldness and mettle, they perceive technology as a means to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online-storefront dedicated to gen Z ‘Next Gen Store’, first-of-its-kind in India. This unique storefront features over 200+ gen Z loved brands and aims to cater to all their wardrobe needs, that scream individuality, self-expression and self-love,” Saurabh Srivastava, director and head, Amazon Fashion India, said.

“The storefront is creatively designed with funky and edgy selections like 90’s grunge, Y2K Queen, K-Pop Squad, Countryside romantic, Barbie bae, Academia chick and much more. As a marketplace that holistically caters to the fashion needs of all, we will offer one of the largest collections of brands, styles, designs and fittings in this segment to suit the ever-evolving fashion needs of this age group at affordable prices,” Srivastava added.

The new ‘Next Gen Store’ will be promoted through an array of avenues by collaborating with over 100+ renowned gen Z influencers and content creators on social media and Amazon Live. For fashion forward looks and outfits, the storefront features Budget Buys, Season’s Hottest Drops and Colour Selection from pop-tone, metallic, acidic, pastel, neutral, monochrome, customised for gen Z ‘s.

Fibre2Fashion News Desk (RR)