Rufus is an expert shopping assistant trained on Amazon’s product catalogue and information from across the web, to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly.

Launched in beta to a subset of customers on the Amazon.in mobile app, Rufus will progressively roll out in India in the coming weeks, the company said on its website.

Fibre2Fashion News Desk (RR)