Livestreaming platforms monitored by the commerce ministry reported sales of 1.27 trillion yuan in the first six months of 2023. They hosted 110 million livestreaming shows featuring 70 million different products.

Over 2.7 million live streamers have actively participated in this online sales boom. Furthermore, close to half of the 18 product categories monitored by the ministry experienced double-digit growth, said Chinese media reports quoting the ministry of commerce.

General retail sales of consumer goods in China maintained robust growth of 8.2 per cent YoY in the January-June period, an increase of 2.4 percentage points over the first quarter. The total retail sales amounted to approximately 22.76 trillion yuan.

Notably, online retail sales in China's rural regions experienced an increase, growing 12.5 per cent YoY in H1, a pace 3.7 percentage points faster than the first quarter. The rural online retail sales amounted to 1.12 trillion yuan in the same period.

Fibre2Fashion News Desk (DP)