Platforms like Live from Ikea enable the company to become a leader in life at home space and increase accessibility to the many who can experience Ikea shopping digitally. The recent session focussed on Ikea’s newly launched, made-in-India, festive collection, Aromatisk. Customers can join in through the company’s website or app at their convenience and get first-hand insight on how to get their house ready for festivities, the company said in a press release.

Ikea is leveraging technology to inform and educate the many people on how Ikea’s wide range of well-designed, good quality, accessible, affordable, and sustainable home furnishing products and solutions can help customers live a better life at home. The platform ‘Live from Ikea’ will enable the many people of India to learn about décor ideas and home furnishing solutions, ask the home furnishing experts through the chat box, and shop Ikea’s product range showcased during the session. One can always return to the page to view the archived version of the live stream.

“India is a digital-first country, and we want to reach out to the many people to become more accessible and showcase Ikea’s range of products to enable a better life at home. We are excited to introduce the concept of ‘Live from Ikea’, that takes the overall customer experience to a new level. Ikea wants to become a part of your celebrations at home and, our live-streaming session will provide the viewers with innovative ideas and solutions to give their homes a festive makeover,” Erik Jan Middelhoven, acting country commercial manager, Ikea India, said.

Fibre2Fashion News Desk (GK)