Marks & Spencer (M&S) recently launched 46 flagship websites in new markets, expanding its online reach to over 100 countries and enabling millions more customers to purchase its products. The launch was part of M&S’ focus to turbocharge its online business under its ‘Never the Same Again’ transformation programme, and nearly doubles the number of international markets where it has a pureplay online presence.
The international website expansion is the next stage in M&S’ commitment to drive international growth through online channels at pace under its recently established online, digital and data division, MS2, the company said in a press release.Marks & Spencer (M&S) has launched 46 flagship websites in new markets, expanding its online reach to over 100 countries. The launch was part of M&S' focus to turbocharge its online business under its 'Never the Same Again' transformation programme, and nearly doubles the number of international markets where it has a pureplay online presence.#
At its most recent interim results, M&S reported a 75 per cent increase in international e-commerce sales, underlining the recent shift in online customer spend throughout the pandemic, with products like the Sienna Straight Leg Jean topping the bestseller list across multiple different international markets.
The expansion has been achieved using a low cost approach, which combines an adaptable website platform specifically designed for its international business and customers, with orders from these websites fulfilled through M&S’ established distribution network.
Fibre2Fashion News Desk (DS)
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