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The new solution, Heiq Eco Dry FW, is Oeko-Tex conform and bluesign pending, enables very high hydrophobic properties, and is suitable for wool, polyamide and their blends, said Heiq in a media statement. It does not compromise on breathability and is fluorine-free. With HeiQ Eco Dry, brands protect their products in a sustainable manner.
“Summer just started. And in many countries it also means the start of rainy season!,” said Hoi Kwan Lam, chief marketing officer at Heiq. “We work with over 150 brands all over the world on a daily basis and what we see is the unstoppable growth in their craving for innovative, sustainable and effective solutions. Our ecological solutions allow brands to send a positive message and maintain a sustainable image. Today, 58 per cent of consumers that are willing to pay more make their purchase decisions based on a brand’s environmental commitment. We are happy for such a trend and it also means business opportunities for all.” (PC)
Fibre2Fashion News Desk – India
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
