The Fabric Digitisation Centre is the brainchild of Penelope Norman, course leader for MA Digital Fashion Innovation at AUB, and Gabrielle Shiner-Hill, co-founder of Bureau 555, a company renowned for its expertise in 3D fabric digitisation. The centre will utilise state-of-the-art technology to convert real-life fabrics into 3D digital fabrics by capturing surface texture and physical parameters, AUB said in a news release.

This innovative facility will significantly enhance the quality of digital materials available for 3D design software programmes such as CLO and Browzwear. By providing high-quality digital fabrics, the centre aims to support the UK's advancement in cutting-edge 3D design technologies.

“At AUB, we are at the forefront of 3D design innovation. Our new centre will utilise the expertise of students and researchers to advance fabric digitisation and testing here in the UK. By supporting brands in leveraging digital practices, we aim to drive sustainable economic growth and embed environmentally conscious fashion practices within the industry. By partnering with Bureau 555, who are accredited by Vizoo and a global leader in material digitisation, it ensures our processes meet the highest of industry standards. Through strategic overseas partnerships, we can bring the latest technologies and practices to our centre, enhancing our capabilities and reach,” said Penelope Norman.

“The Fabric Digitisation Centre will make it easier and faster for UK fashion businesses to adopt sustainable practices by reducing waste and enhancing resource efficiency. The launch of this centre marks a significant step in positioning the UK as a leader in material digitisation, with far-reaching implications for industry growth and sustainability,” said Gabrielle Shiner-Hill.

Fibre2Fashion News Desk (DP)