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Jakarta Fashion Week & WIR to host metaverse fashion show in Indonesia

05 May '22
2 min read
Pic: PT WIR Asia Tbk (WIR Group)/PR Newswire
Pic: PT WIR Asia Tbk (WIR Group)/PR Newswire

Jakarta Fashion Week (JFW), one of the fashion events in Southeast Asia, has collaborated with WIR group, a technology company focusing on Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), to hold the first fashion show on metaverse in Indonesia. The metaverse platform by WIR group will bridge businesses and consumers.

“The collaboration will drive fashion industry transformation further into the digital world. Indonesian creative and fashion industry players have good capabilities, but they don't get enough opportunities. Metaverse will remove this obstacle and we will have no problem entering the international market and doing business with consumers from around the globe,” Svida Alisjahbana, GCM group CEO and JFW chairwoman, said in a media statement.

“This collaboration shows that the national industry trusts the WIR group. It keeps us motivated to continue developing innovations and providing technological solutions for various sectors, helping them face challenges in this borderless digital era,” Gupta Sitorus, CMO of WIR group, said.

Previously, WIR group has signed a number of MoUs for cross-sector collaboration to join the metaverse, with partners that include Bank Rakyat Indonesia and Bank Negara Indonesia from the financial sector. Most recently, WIR Group signed partnership agreements with various entities including Jakarta Fashion Week (JFW), retail giant Alfamart, FMCG company Kalbe Nutritionals, Indonesian independent music label Sun Eater, property developers Vasanta and Triniti Land, and many others.

Since 2009, WIR group has completed thousands of projects and served clients in over 20 countries including the  US, Germany, Spain, Nigeria, Singapore, Malaysia, Thailand, Philippines and Myanmar.

Fibre2Fashion News Desk (GK)

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