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Nautica teams up with Olivia Dunne for women's sportswear

19 Feb '24

2 min read

Olivia Dunne. Pic: Authentic Brands Group

Insights

Nautica introduces All-American gymnast Olivia Dunne as its newest brand ambassador for the spring campaign, showcasing women's sportswear.
Dunne's impressive journey from a record-setting junior athlete to a decorated collegiate gymnast aligns perfectly with Nautica's values of confidence.
Her partnership with Nautica aims to inspire and impact diverse audience.

Nautica, a global lifestyle brand, announced All-American gymnast, Olivia “Livvy” Dunne as its newest brand ambassador and the new face of its spring campaign for women’s sportswear. With a commitment to inspiring, influencing and impacting the next generation of modern-day navigators, Nautica’s spring collection featuring Livvy on Nautica.com, Macys.com and select Macy’s stores nationwide.

Dunne shared her excitement about the partnership, saying, “I am thrilled to be joining the Nautica family. It’s a brand that I have been a fan of since I was a child. Nautica perfectly aligns with my lifestyle because it values confidence, versatility and style.”

Dunne is a senior at Louisiana State University, with an impressive gymnastics journey. She made history in 2014 as the youngest athlete in the U.S. to qualify as a Junior International Elite. Making waves as a decorated collegiate athlete, Dunne brings athletic excellence, determination and a massive audience of likeminded individuals to Nautica.

“We’re excited to welcome Livvy Dunne to the Nautica team,” said Stefani Fleurant, Senior Vice President, Marketing – Lifestyle at Authentic Brands Group, owner of Nautica. “Livvy’s dedication to her craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear – a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance.”

In the campaign, Livvy is sporting Nautica’s Spring collection, which features casual, ready-to-wear looks that are perfect for the season. The brand created a minimalistic set that features open skies and stylized gymnastics equipment to merge Nautica’s ethos with Olivia’s. Nautica women’s sportswear is designed by G-III Apparel Group (G-III). G- III licenses Nautica women’s apparel from Authentic Brands Group.