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Spain's Mango teams up with Victoria Beckham for exclusive collection

05 Apr '24

2 min read

Spain Mango teams up with Victoria Beckham for exclusive collection

Pic: Business Wire

Insights

Launching on April 23, 2024, Mango's collaboration with Victoria Beckham embodies quality and femininity.
Aligned with Mango's Strategic Plan 2024-26 targeting over 4.5 billion euros by 2026, this partnership emphasizes unique value propositions, solidifying Mango's fashion presence and commitment to elevated standards, promising timeless style and innovation.

Mango, one of Europe’s leading fashion industry groups, is teaming up with Victoria Beckham to launch a new capsule collection, which will be available internationally on April 23, 2024. Victoria Beckham x Mango has been designed by Victoria Beckham and reflects the essence of the designer's eponymous label, considered the perfect blend of classic British luxury with a subtle contemporary twist, as well as the shared values of both fashion brands, such as quality and femininity.

The new collection, which coincides with Mango's 40th anniversary, is the latest in a series of collaborations with other brands, artists and talents including SIMONMILLER, Camille Charrière, and Pernille Teisbaek. It follows the latest edition in Mango’s Capsule collection, a collection of eventwear for woman differentiated by the quality of its materials and finishes, which was released in March 2024 after being launched in 2023.

Mango: a value proposition based on in-house design and quality

Mango’s collaboration with Victoria Beckham is part of the new Strategic Plan 2024-26, which aims to generate total turnover of more than 4 billion euros by 2026 through a differentiated value proposition, strong expansion drive, and improving sales in existing stores and online channels, as presented by the company last March.

The collaboration supports Elevate, one of the core pillars of the Plan. Elevate focuses on promoting a differential value proposition in all lines through aspirationalism, quality and a unique style designed in Barcelona, with excellent customer service. Since its inception, Mango has a very clear DNA and its own design and style proposal, whose main attribute is a positioning of superior quality to its competitors.