US' Forever21 collaborates with Barbie for collection in metaverse

The collection includes a range of vintage styled apparel items, swim, sleepwear, beauty, and accessories as well as home décor, inspired by Barbie Dreamhouse. Forever21’s Roblox experience was created in partnership with the Virtual Brand Group (VBG), a web3 fashion designer, game developer and retailer that creates immersive metaverse experiences.

The Forever21 x Barbie collection replicates its real-life inspiration and campaign using Roblox’s latest layered clothing technology for 3D clothing that fits any avatar body type. The designs feature real-world fabrics and details.

“Barbie, a SoCal native plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business. We are thrilled to offer shoppers unexpected line extensions that include Barbie in store and online and virtual fashions in the metaverse. This was the perfect collection to launch first, under our Forever LA umbrella” said Winnie Park, CEO at Forever21.

Available at all Forever21 locations, the Barbie Summer 2022 collection celebrates inclusive fashion with sizes ranging from XS up to 3XL and offers an additional assortment for kids.

Fibre2Fashion News Desk (HO)