News Flash

US' New Era & '47 merge forces, projecting $2 bn in global sales

12 Aug '24

2 min read

US' New Era & '47 merge forces, projecting $2 bn in global sales

Pic: 47 brand

Insights

New Era Cap, LLC has completed its acquisition of '47, merging two family-founded sports lifestyle brands.
The combined company is expected to generate $2 billion in annual revenue.
Both brands will maintain separate operations and websites, with Christopher H. Koch leading as CEO, focusing on growth, customer relationships, and premium products globally.

New Era Cap, LLC ("New Era" or the "Company"), a global lifestyle brand with a deeply rooted connection to sport, fashion and culture, announced the completion of its acquisition of '47, a privately held premium sports lifestyle brand. Financial terms of the transaction were not disclosed.

The combined company, comprising two distinct, family-founded brands, is expected to generate approximately $2 billion in annual revenue and deliver an expanded and diversified product portfolio of apparel and accessories globally.

"This transaction is an important milestone in the history of both brands as we continue the next chapter of our growth as a premier global sport and lifestyle company," said Christopher H. Koch, Chief Executive Officer of New Era. "We look forward to leveraging the complementary talent of our combined teams to continue strengthening our customer relationships and licensing partnerships, enhancing our premier products and delivering premium experiences to fans and consumers around the globe."

The New Era and '47 brands will continue to operate separate e-commerce websites and serve consumers independently from each company's respective headquarters in Buffalo, New York, and Westwood, Massachusetts. The combined company will be led by Christopher H. Koch, Chief Executive Officer of New Era, and the current New Era and '47 management teams.