US' Tommy Hilfiger launches 'Kendall and Friends' spring 2024 campaign

“Tommy makes great classics, reimagined for today,” says Kendall Jenner. “Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”

“I’ve known Kendall and her family for years and it has been remarkable to watch her rise through the fashion world,” says Tommy Hilfiger. “Kendall embraces friendships as family, radiating optimism and warmth not only in her style but also in the way she connects with people. It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”

The campaign cast of Kendall’s friends includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics.

The Spring 2024 collection is about perfecting American icons offering effortless essentials in red, white and blue. Focusing on the brand’s preppy heritage, the collection seamlessly merges ease, optimism and tailored elegance. Sporty in spirit, the iconic polo is reworked from polo shirt to polo dress as a reminder of its versatility and function. Chinos, Oxford shirts and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications.

The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)