US' Victoria's Secret show gets revamp, will stream live this fall

The tour will feature a group of 20 global creatives, known as the ‘VS20’. These designers, artists, and innovators will have the opportunity to conceive four fashion collections alongside custom designs from Victoria’s Secret, the brand said in a press release.

The VS20 line-up includes talents from around the world, hailing from cities like Bogota, Lagos, London, and Tokyo. Each team will bring their unique cultural perspective to the collections. Fashion designer Melissa Valdes, filmmaker Cristina Sanchez Salamanca, painter Lorena Torres, choreographer Piscis, and musician Goyo are part of the team from Bogota. Fashion designer Bubu Ogisi, filmmaker Korty, artists Eloghosa Osunde and Ashley Okoli, and the Wavy The Creator make up the team from Lagos.

Designer Supriya Lele, filmmaker Margot Bowman, artist and writer Ebun Sodipo, lingerie designer Michaela Stark, and artist Phoebe Collings are members of the London group. The Tokyo team has on board designer Jenny Fax, filmmaker Umi Ishihara, painter Kaito Itsuki, dancer Aoi Yamada, and artist Kom-I.

The fashion show was first aired in 1995. Its reboot aims to put a spotlight on a more diverse and inclusive cast of creatives and models, highlighting Victoria’s Secret’s commitment to evolving with its audience’s expectations.

The World Tour event will not only be a fashion spectacle but also transformed into a feature-length documentary, providing an intimate look into the creative process behind the collections. This inside look will emphasise the individual stories of the emerging global trailblazers who are shaping the future of fashion.

“This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour, and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honoured to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives,” said Raul Martinez, EVP and head creative director at Victoria’s Secret.

“We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We’re celebrating the iconic heritage of the brand through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform,” said Chris Rupp, chief customer officer at Victoria’s Secret & Co.

Fibre2Fashion News Desk (NB)