US' brand Coach names Youngji Lee as global ambassador

After teaching herself to rap at a young age, Lee rose to cultural prominence after becoming the youngest and first female winner of reality TV series 'High School Rapper'. She cemented her status as an up-and-coming artist three years later as the first female rapper in eleven seasons to win hit rap competition 'Show Me the Money', additionally making history as the first artist to claim the double title as winner of both reality series. Admired for her ability to courageously tell her story through music, Lee captures Coach’s Courage to Be Real message, the company said in a press release. 

“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” said Lee. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”

“Lee is someone who inspires others by being herself,” said creative director Stuart Vevers. “She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”

Fibre2Fashion News Desk (RR)