• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

US' Calvin Klein unveils Jung Kook as global brand ambassador

19 Feb '24
15 min read
Jung Kook. Pic: PVH
Jung Kook. Pic: PVH

Insights

  • America's fashion brand Calvin Klein introduces global brand ambassador Jung Kook in their Spring 2024 campaign, shot by Mert Alas.
  • Featuring Calvin Klein Jeans, the campaign showcases Jung Kook's confidence at Grand Central Station.
  • The collection blends youthful energy with minimal design, offering nostalgic denim and iconic monogram T-shirts.

Calvin Klein unveils global brand ambassador Jung Kook in Calvin Klein Jeans for the latest chapter of the brand’s Spring 2024 campaign.

Shot by Mert Alas, the campaign amplifies Jung Kook’s status as a global popstar, showcasing his natural confidence as he takes over the iconic Grand Central Station in new Calvin Klein Jeans styles. The latest Calvin Klein Jeans collection infuses wardrobe essentials with the brand’s youthful energy and distinctive minimal design codes: the 90s Straight Fit Jeans offer a nostalgic take on the quintessential denim silhouette, and the Oversized Monogram T-shirt upgrades a closet staple with a tonal take on the iconic Calvin Klein monogram logo. From new denim to elevated casual apparel, the Calvin Klein Jeans Spring 2024 collection brings unique style to iconic products and brings the brand’s authenticity into focus for a new generation.

The campaign and collection launched on February 16 on calvinklein.com. Jung Kook’s campaign content will roll out on @calvinklein social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.

The Spring 2024 seasonal campaign continues to delve into the world of Calvin Klein, highlighting culture-shaping talent in distinct moments that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search