Maison Lejaby launches sports-luxe lingerie, 'Nutfit'

New product line + USP: Nutfit is a hybrid collection associating lingerie and fitness while combining modernity with simplicity, timeless elegance, technical skills, fashion details and discretion. It offers lingerie that is minimalist, inspired by the 1930’s theme of arts and crafts, a dynamic that provides the brand with a sleek modern style and artistic refinement.

Retail presence: Maison Lejaby has around 1,331 shops across France and Spain. The products are also available on its website.

Future plans: The brand plans to cater to women of all ages, sizes and styles, creating lingerie that’s versatile, luxurious and extremely comfortable.

Available: At House of Fraser in the UK and on maisonlejaby.com

Price points: £40-75

About the brand: It is a French House which since 1930 has been cultivating its corsetry expertise through the know-how of its creative workshops in Lyon. It perpetuates and reinvents in the rules of the art lingerie of quality with the noblest materials and precise cuts.                                                                                     

Fibre2Fashion News Desk – India