• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Mufti enters footwear; Kartik Aaryan is brand ambassador

02 Aug '18
1 min read
Courtesy: Mufti
Courtesy: Mufti

Brand: Mufti, renowned men’s fashionwear brand offers apparel ranging from casualwear, shirt and denim to t-shirts, shorts, joggers, outerwear, blazers and accessories.

Company: Mufti was launched in 1998 by Kamal Khushlani to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.

Company’s expansion: Mufti now forays into men’s footwear to complete the dress code for Indian fashion enthusiasts.

Brand ambassador: Hindi film actor Kartik Aaryan is appointed as the first brand ambassador due to his popularity amongst men and women, alike.

Product profile: Since its inception, Mufti has evolved as a brand that offered casualwear, strongest in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and accessories. An established fashion brand for the past 20 years, Mufti is all set to replicate its success in the footwear segment.

Retail presence: Mufti’s footwear collection is available at all Mufti outlets.

Bytes: “To provide a holistic lifestyle dressing solution, Mufti has launched footwear with the same ethos to provide an alternative choice which is young, casual yet comfortable. Since inception, Mufti has evolved as a denim casualwear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image,” said Kamal Khushlani, CMD, Mufti.

Fibre2Fashion News Desk – India

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search