• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

American brand Lee launches women's apparel collection with Daydreamer

10 Aug '23
2 min read
Pic: Business Wire
Pic: Business Wire

Insights

  • Lee and Daydreamer have collaborated to create a limited-edition women's apparel capsule collection, marking Lee's first exclusively female collaboration.
  • The collection blends Lee's denim heritage with Daydreamer's vintage-inspired aesthetic, offering re-imagined styles that pay tribute to music and fashion history while empowering modern women.
Lee has announced its first women’s apparel collaboration with Daydreamer, the LA-based female founded brand known for their vintage inspired, iconic band T-shirts and tops.

The two brands, deeply rooted in American culture, have joined forces to create a limited-edition capsule that acknowledges the rich history of music and fashion. The Lee x Daydreamer collection merges Lee’s timeless denim heritage with Daydreamer's passion for authentic storytelling, resulting in re-imagined styles that give a nod to the past while empowering women today.

“This collaboration is the first exclusively female for Lee and working with Daydreamer was exciting for the team,” said Betty Madden, vice-president of global design, Lee. “Generations of women have worn Lee, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.”

The collection focuses on women’s T-shirts, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: the nostalgia of the ‘90s, the spirit of the West, and the craftsmanship of workwear. Top styles include the oversized rider trucker jacket, ‘90s boyfriend crew sweatshirt, western tour tee, western carol cropped boot, workwear jean, workwear girlfriend tee and chore jacket.

“We are beyond excited to be offering our first co-branded product collaboration,” said Laura Glover, founder of Daydreamer. “Daydreamer historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand such as Lee is an incredibly proud moment for me and the brand."

Tops and jackets are sized XS to XL and jeans are available in sizes 24-35. The Lee x Daydreamer collection is available on both brands’ owned websites, Lee owned stores as well as select boutiques and retailers such as Fred Segal and Revolve.

Fibre2Fashion News Desk (RR)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search